Wiggle Sale Dates (2024) – Current & Upcoming Sales

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Wiggle (wiggle.com) is an online retailer specializing in cycling, running, and swimming gear. Founded in 1999, the company has grown from a small bike shop in Portsmouth to a global e-commerce platform. Wiggle offers a vast selection of products from top brands, as well as its own in-house labels like dhb and Vitus.

Wiggle Year-Round Sale Calendar

January

  • January 1-31: New Year Sale – Discounts on fitness gear.
  • Mid-January: Winter Clearance – Markdowns on cold-weather sports equipment.

February

  • Early February: Valentine's Day Offers – Deals on fitness-related gifts.
  • Late February: End of Season Sale – Final reductions on winter gear.

March

  • Early March: Spring Collection Launch – Introductory offers on new season items.
  • Mid-March: St. Patrick's Day Specials – Limited-time discounts across categories.

April

  • Early April: Easter Promotions – Savings on spring outdoor gear.
  • Mid-April: Earth Day Deals – Discounts on eco-friendly products.

May

  • Early May: Bank Holiday Offers (UK) – Special deals for the UK bank holiday.
  • Late May: Memorial Day Sale (US) – Promotions for US customers.

June

  • Early June: Summer Kickoff – Deals on warm-weather sports equipment.
  • Mid-June: Father's Day Offers – Discounts on popular items for dads.

July

  • July 1-14: Tour de France Event – Promotions on road cycling gear.
  • Mid-July: Summer Clearance – Reductions on seasonal inventory.

August

  • Early August: Back to School Fitness – Deals on gear for students.
  • Late August: Bank Holiday Event (UK) – End of summer promotions.

September

  • September 1-30: Triathlon Month – Offers on swimming, cycling, and running gear.
  • Mid-September: Autumn Prep Sale – Discounts on fall outdoor activities equipment.

October

  • October 1-31: Cyclocross Season Event – Deals on cyclocross-related items.
  • Late October: Halloween Specials – Themed discounts across categories.

November

  • Early November: Pre-Black Friday Deals – Early access to holiday savings.
  • Late November: Black Friday & Cyber Monday – Major discounts across all categories.

December

  • Early December: Holiday Gift Guide – Promotions on popular gift items.
  • December 26-31: End of Year Clearance – Final deals to close out the year.

*Some of the sales and dates above are based on past trends and are subject to change.