The White Company, established in 1994, is a UK-based retailer offering luxury lifestyle products. It's renowned for its curated selection of white and neutral-toned items for the home, wardrobe, and gifting. Starting as a small mail-order operation, it has grown into a multi-channel international brand with over 70 stores.

The White Company Year-Round Sale Calendar

January

• January 1: New Year's Day Sale – Discounts across various categories to start the year.
• Throughout January: Winter Sale – Reduced prices on winter items and end-of-season stock.

February

• Mid-February: Valentine's Day Offers – Special deals on gifts and home decor.

March

• No known major sales

April

• Early April: Easter Sale – Discounts on spring and Easter-themed products.

May

• Early May: Spring Bank Holiday Sale – Special offers across various product categories.

June

• Mid-June: Summer Sale – Discounts on summer clothing and outdoor living items.

July

• Throughout July: Mid-Season Sale – Reductions on spring and early summer stock.

August

• Late August: Summer Bank Holiday Sale – Discounts across various categories.

September

• No known major sales

October

• Mid-October: Mid-Season Sale – Reductions on autumn stock.

November

• Late November: White Weekend – Significant discounts across all categories, coinciding with Black Friday.

December

• Early December: Christmas Shop – Introduction of festive products, often with special offers.
• December 26: Boxing Day Sale – Major post-Christmas discounts.
• Late December: End of Year Clearance – Final reductions on remaining stock.

*Some of the sales and dates above are based on past trends and are subject to change.