Brand: Boots

Website: boots.com

Niche: Health and Beauty Retailer

Available in: United Kingdom, Ireland, Thailand, Indonesia, with franchise presence in Middle East (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE)

Boots Year-Round Sale Calendar

January

• 1st-31st January: Winter Sale (UK, Ireland) – Up to 70% off across beauty, skincare, and healthcare products.
• Mid January: January Payday Sale (UK) – Special discounts on premium beauty and wellness items.

February

• 1st-14th February: Valentine's Day Event (All regions) – Offers on fragrances, beauty gift sets, and premium cosmetics.
• Last Week: Wellness Sale (All regions) – Discounts on vitamins, supplements, and healthcare products.

March

• 1st-31st March: Spring Skincare Event (All regions) – Savings on skincare ranges including No7 and The Ordinary.
• Mid March: Mother's Day Sale (UK, Ireland) – Special offers on gifts and premium beauty products.

April

• Early April: Easter Offers (UK, Ireland) – Seasonal discounts across health and beauty categories.
• Mid April: Spring Beauty Event (All regions) – Deals on makeup and seasonal beauty essentials.

May

• Early May: Bank Holiday Event (UK) – Store-wide savings across multiple categories.
• Mid May: Summer Preview (All regions) – Early deals on sun care and summer essentials.

June

• 1st-30th June: Summer Beauty Event (All regions) – Discounts on seasonal beauty and skincare products.
• Mid June: Father's Day Sale (UK, Ireland) – Offers on men's grooming and fragrances.

July

• 1st-31st July: Summer Sale (All regions) – Major discounts across all categories.
• Mid July: Price Match Event (UK) – Competitive pricing against major retailers.

August

• Early August: Summer Clearance (All regions) – Additional markdowns on seasonal products.
• Late August: Bank Holiday Event (UK) – Store-wide promotional offers.

September

• 1st-30th September: Autumn Beauty Event (All regions) – Deals on new season beauty and wellness products.
• Mid September: Student Event (UK, Ireland) – Special discounts with student verification.

October

• 1st-31st October: Pink Sale (All regions) – Donations from selected products.
• Mid October: Premium Beauty Event (All regions) – Savings on luxury beauty brands.

November

• Early November: Christmas Gift Event (All regions) – Early bird offers on gift sets.
• Mid November: Black Friday Preview (All regions) – Early access to Black Friday deals.
• Last Week: Black Friday & Cyber Week (All regions) – Biggest sale event with up to 70% off across store.

December

• 1st-24th December: Christmas Shopping Event (All regions) – Daily deals and gift promotions.
• 26th December: Boxing Day Sale (UK, Ireland) – Major end-of-year clearance with up to 70% off.
• 27th-31st December: End of Year Sale (All regions) – Additional markdowns on seasonal stock.

*Some of the sales and dates above are based on past trends and are subject to change.