Brand: Athleta
Website: athleta.gap.com
Niche: Sportswear & Athletic Apparel
Available in: Global, with presence in North America, Europe, and Asia.
Athleta Year-Round Sale Calendar
January
- Early January: New Year Sale – Discounts on activewear to support fitness goals.
February
- Mid-February: Valentine's Day Sale – Promotions on items suitable for gifting.
March
- Mid-March: Spring Sale (North America) – Discounts on seasonal apparel and gear.
April
- No known major sales.
May
- Late May: Memorial Day Sale (North America) – Offers on summer apparel and activewear.
June
- Late June to Early July: Summer Kickoff Sale (North America) – Discounts on summer-ready athletic apparel.
July
- Early July: Semi-Annual Sale (North America) – Significant markdowns on a variety of products, often up to 60% off.
August
- No known major sales.
September
- Early September: Back to School Sale (North America) – Promotions on activewear for students and young athletes.
October
- No known major sales.
November
- Early November: Fall Sale Event (North America) – Discounts on fall apparel and accessories.
- Late November: Black Friday Sale (North America) – Substantial discounts across many categories of athletic wear.
December
- Early December: Holiday Sale (North America) – Promotions on gift items and seasonal apparel.
- Late December to Early January: End-of-Year Clearance Sale (North America) – Clearance items at reduced prices.
*Some of the sales and dates above are based on past trends and are subject to change.
