ASOS is a online fashion retailer known for its trendy clothing and accessories. Founded in 2000, ASOS has grown to serve over 200 territories worldwide. The company offers a wide selection of products from nearly 900 global and local brands, along with its own fashion-led labels.

ASOS Year-Round Sale Calendar

January

• January 1: New Year's Day Sale – Discounts across various categories to start the year.
• Early January: January Sale – Clearance of winter stock with significant markdowns.

February

• Mid-February: Valentine's Day Offers – Special deals on date night outfits and gifts.

March

• Early March: Spring Collection Launch – New season items introduced with introductory prices.

April

• Early April: Easter Sale – Savings on spring fashion and accessories.
• Mid-April: Mid-Season Sale – Discounts on current season items.

May

• Early May: May Day Offers – Deals on summer essentials and workwear.
• Late May: Spring Bank Holiday Sale – Promotions across various categories.

June

• Mid-June: Summer Sale – Markdowns on warm-weather clothing and accessories.

July

• Early July: Independence Day Sale – Discounts on summer fashion items.
• Mid-July: End of Season Sale – Further reductions on summer stock.

August

• Late August: Back to School Sale – Deals on casual wear and accessories for students.
• Late August: Summer Bank Holiday Sale – Last chance for summer bargains.

September

• Early September: Freshers' Week Offers – Discounts aimed at university students.

October

• Mid-October: Mid-Season Sale – Markdowns on autumn/winter collections.
• Late October: Halloween Offers – Discounts on party wear and costumes.

November

• Early November: Singles' Day Sale – Special promotions inspired by the Chinese shopping event.
• Late November: Black Friday Sale – Major discounts across all categories.
• Late November: Cyber Monday Sale – Online-exclusive deals following Black Friday.

December

• Early December: Christmas Countdown – Daily deals leading up to Christmas.
• Mid-December: Last Minute Gift Shop – Offers on gift items and party wear.
• Boxing Day: Boxing Day Sale – Significant post-Christmas markdowns.
• Late December: End of Year Sale – Final reductions to clear stock before the new year.

*Some of the sales and dates above are based on past trends and are subject to change.