River Island is a popular UK fashion brand that began as a small shop in London over 70 years ago. Today, it’s a well-known name in British fashion. River Island designs its own clothes and accessories, which are available online and in over 250 stores across the UK.

River Island Year-Round Sale Calendar

January

• Early January: Winter Sale – Discounts on cold-weather apparel and accessories.
• Mid-January: Blue Monday Sale – Special offers to brighten up the gloomiest day of the year.

February

• Mid-February: Valentine's Day Sale – Deals on date-night outfits and gifts.

March

• Early March: Spring Collection Launch – Introductory offers on new spring items.
• Mid-March: St. Patrick's Day Sale – Green-themed discounts and promotions.

April

• Early April: Easter Sale – Springtime discounts across various categories.

May

• Early May: Bank Holiday Sale (UK) – Special offers for the long weekend.
• Late May: Summer Preview – Early discounts on summer fashion.

June

• Early June: Summer Sale – Markdowns on warm-weather clothing and accessories.
• Mid-June: Father's Day Sale – Deals on men's clothing and gifts.

July

• Early July: Further Reductions – Additional discounts on summer sale items.
• Mid-July: Prime Day Price Match – Competitive offers during Amazon's Prime Day.

August

• Early August: Back to School Sale – Deals on clothing and accessories for students.
• Late August: Bank Holiday Sale (UK) – End-of-summer discounts.

September

• Mid-September: End of Season Sale – Clearance on summer items.

October

• Mid-October: Autumn Collection Launch – Introductory offers on new fall items.
• Late October: Halloween Sale – Themed discounts on party outfits and accessories.

November

• Early November: Singles' Day Sale – Discounts inspired by the global shopping event.
• Late November: Black Friday Sale – Significant markdowns across all categories.
• Late November: Cyber Monday Sale – Online-exclusive deals following Black Friday.

December

• Early December: Christmas Countdown – Daily deals leading up to Christmas.
• Mid-December: Gift Guide Sale – Discounts on popular gift items.
• Late December: Boxing Day Sale – Post-Christmas markdowns on various items.
• Late December: End of Year Clearance – Final discounts to clear out inventory.

*Some of the sales and dates above are based on past trends and are subject to change.

Most Anticipated Sales Events

River Island's most eagerly awaited sales are the Black Friday and Cyber Monday events in late November. The Black Friday sale offers up to 70% off sitewide, making it the biggest sale of the year. Following closely is the Cyber Monday sale, an online-exclusive event with discounts of up to 60% off.

Store-Only and Online-Only Sales

While most River Island sales are available both in-store and online, the Cyber Monday sale is exclusively for online shoppers.

Seasonal and Holiday-Themed Sales

River Island offers numerous seasonal and holiday-themed sales, such as:

Winter Sales: The year kicks off with a Winter Sale in early January, featuring up to 50% off cold-weather apparel and accessories.

Spring Sales: As the seasons change, River Island introduces a Spring Preview Sale in early March, offering up to 25% off new spring arrivals.

Summer Sales: The Summer Sale begins in early June with up to 50% off spring/summer collections and continues into July with discounts increasing to 60% off summer styles.

Fall Sales: Mid-September brings the Fall Fashion Sale, with up to 25% off new fall arrivals.

Holiday Sales: The holiday season is marked by several sales, including a Halloween Sale in late October (up to 25% off themed apparel), a Holiday Sale in early December (up to 50% off festive fashion and gifts), and an After-Christmas/Boxing Day Sale in late December (up to 80% off clearance items).

Clearance and End-of-Season Sales

River Island offers significant discounts during its clearance and end-of-season sales:

• The Summer Clearance Sale in early August features up to 70% off summer merchandise.
• The Last Chance Sale in mid-December offers further reductions of up to 70% off.
• The After-Christmas/Boxing Day Sale provides the deepest discounts, with up to 80% off clearance on holiday apparel and gifts.

Category-Specific Discounts

Throughout the year, River Island features sales targeting specific product categories:

1. Cold-weather apparel and accessories: Discounted during the Winter Sale.
2. Date-night outfits and lingerie: Featured in the Valentine's Day Sale.
3. Spring and summer collections: Highlighted in various sales from March through August.
4. Kids' and teens' apparel: Emphasized during the Back to School Sale.
5. Festive fashion and gifts: Discounted in the Holiday Sale and After-Christmas/Boxing Day Sale.