Brand: Fanatics
Website: fanatics.com
Niche: Sportswear & Athletic Apparel
Available in: Global, with presence in North America, Europe, and Asia.
Fanatics Year-Round Sale Calendar
January
- January 1: New Year's Day Sale (Global) – Discounts on a variety of sports merchandise.
February
- February 12: Super Bowl Sale (USA) – Promotions on NFL gear leading up to the game.
March
- March 17: St. Patrick's Day Sale (USA) – Themed apparel and accessories for the holiday.
April
- No known major sales.
May
- Early May: Mother's Day Sale (Global) – Discounts on gifts for sports-loving mothers.
- Late May: Memorial Day Sale (USA) – Promotions on sports merchandise for the holiday weekend.
June
- Early June: Father's Day Sale (Global) – Discounts on popular gifts for dads.
July
- July 4: Independence Day Sale (USA) – Deals on a variety of sports gear.
August
- August 16-18: Fanatics Fest NYC (USA) – A multi-day event celebrating sports fandom with merchandise and activities.
September
- Early September: Back to School Sale (Global) – Discounts on youth sports apparel and gear.
- September 7: NFL Kickoff Sale (USA) – Promotions for the start of the NFL season.
October
- October 31: Halloween Sale (USA) – Themed merchandise and costumes for Halloween.
November
- November 11: Veterans Day Sale (USA) – Discounts honoring veterans.
- November 24: Black Friday Sale (Global) – Major discounts across sports merchandise.
- November 27: Cyber Monday Sale (Global) – Online-exclusive deals following Black Friday.
December
- Early December: Holiday Sale (Global) – Month-long discounts as shoppers prepare for the holidays.
- December 25: Christmas Day Sale (Global) – Promotions available on Christmas Day for last-minute shoppers.
*Some of the sales and dates above are based on past trends and are subject to change.