Brand: Under Armour

Website: underarmour.com

Niche: Performance Athletic Apparel, Footwear, and Accessories

Available in: Global, with presence in North America, Europe, Asia-Pacific, and Latin America.

Under Armour Year-Round Sale Calendar

January

• January 1-15: New Year Sale (Global) – Seasonal markdowns on previous year's inventory.

February

• February 1-14: Valentine's Day Sale (Global) – Special offers on selected merchandise.
• February 20-28: End of Season Sale (Global) – Winter collection clearance.

March

• March 15-31: Mid-Season Sale (Global) – Markdowns up to 50% on selected items.

April

• April 1-15: Spring Collection Launch (Global) – Seasonal discounts on new arrivals.

May

• May 20-31: Memorial Day Sale (US) – Storewide discounts across categories.

June

• June 15-30: Mid-Year Sale (Global) – Summer collection promotions.

July

• July 1-7: Independence Day Sale (US) – National holiday specials.
• July 7: 7.7 Sale (Southeast Asia) – Regional online shopping festival.

August

• August 8: 8.8 Sale (Southeast Asia) – Online shopping day specials.
• August 15-31: Back to School Sale (Global) – Youth and training gear promotions.

September

• September 9: 9.9 Sale (Southeast Asia) – Online shopping festival discounts.

October

• October 10: 10.10 Sale (Southeast Asia) – Online exclusive deals up to 50% off.
• October 15-31: Pre-Holiday Sale (Global) – Early holiday season discounts.

November

• November 1-19: Military Appreciation (US) – Enhanced military and first responder discounts up to 40% off.
• November 11: Singles Day Sale (Asia) – Major shopping festival deals.
• November 23-30: Black Friday & Cyber Monday (Global) – Largest annual sale event.

December

• December 15-25: Holiday Sale (Global) – Seasonal promotions across categories.
• December 26-31: Year-End Clearance (Global) – Final markdowns of the year.

*Some of the sales and dates above are based on past trends and are subject to change.