Brand: Adidas
Website: adidas.com
Niche: Sportswear & Athletic Apparel
Available in: Global, with presence in North America, Europe, Asia, Latin America, and Middle East.
Adidas Year-Round Sale Calendar
January
- January 1-15: New Year Sale (Global) – Post-holiday discounts on previous season collections.
February
- February 14-20: Valentine's Special (Global) – Deals on selected footwear and apparel pairs.
- February 25-28: Winter Clearance (North America, Europe) – Final markdowns on winter inventory.
March
- March 8-15: Spring Collection Launch (Global) – New season arrivals with introductory prices.
- March 20-31: End of Season Sale (Europe, Middle East) – Winter collection clearance.
April
- April 15-30: Spring Sale (Global) – Markdowns on seasonal merchandise.
May
- May 1-15: Mother's Day Sale (North America, Europe) – Special offers on women's athletic wear.
- May 20-31: Memorial Day Sale (US) – Seasonal discounts across categories.
June
- June 15-30: Father's Day Sale (North America, Europe) – Discounts on men's collection.
- June 20-30: Mid-Year Sale (Global) – Major markdowns across all categories.
July
- July 1-15: Independence Day Sale (US) – Summer season markdowns.
- July 15-31: Summer Sale (Global) – Seasonal reductions across categories.
August
- August 1-15: Back to School Sale (North America, Europe) – Deals on sneakers and backpacks.
- August 20-31: End of Season Sale (Global) – Summer collection clearance.
September
- September 1-15: Labor Day Sale (US) – Fall season opening prices.
- September 15-30: Members Week (Global) – Exclusive discounts for Adidas members.
October
- October 1-15: Mid-Season Sale (Global) – Discounts on transitional wear.
- October 20-31: Pre-Black Friday Sale (Global) – Early access to holiday season deals.
November
- November 11: Singles Day Sale (Asia Pacific) – Major shopping event with significant discounts.
- November 20-30: Black Friday & Cyber Monday (Global) – Largest annual sale event with up to 50% off.
December
- December 1-15: Holiday Season Sale (Global) – Winter collection deals.
- December 26-31: Boxing Day Sale (UK, Australia, Canada) – Post-Christmas clearance event.
- December 20-31: Year-End Sale (Global) – Final clearance of the year.
Notes:
- Sale dates are estimates and can vary by region.
- There may also be flash sales, member-only deals, and local promos throughout the year.
*Some of the sales and dates above are based on past trends and are subject to change.