Brand: Boots
Website: boots.com
Niche: Health and Beauty Retailer
Available in: United Kingdom, Ireland, Thailand, Indonesia, with franchise presence in Middle East (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE)
Boots Year-Round Sale Calendar
January
- 1st-31st January: Winter Sale (UK, Ireland) – Up to 70% off across beauty, skincare, and healthcare products.
- Mid January: January Payday Sale (UK) – Special discounts on premium beauty and wellness items.
February
- 1st-14th February: Valentine's Day Event (All regions) – Offers on fragrances, beauty gift sets, and premium cosmetics.
- Last Week: Wellness Sale (All regions) – Discounts on vitamins, supplements, and healthcare products.
March
- 1st-31st March: Spring Skincare Event (All regions) – Savings on skincare ranges including No7 and The Ordinary.
- Mid March: Mother's Day Sale (UK, Ireland) – Special offers on gifts and premium beauty products.
April
- Early April: Easter Offers (UK, Ireland) – Seasonal discounts across health and beauty categories.
- Mid April: Spring Beauty Event (All regions) – Deals on makeup and seasonal beauty essentials.
May
- Early May: Bank Holiday Event (UK) – Store-wide savings across multiple categories.
- Mid May: Summer Preview (All regions) – Early deals on sun care and summer essentials.
June
- 1st-30th June: Summer Beauty Event (All regions) – Discounts on seasonal beauty and skincare products.
- Mid June: Father's Day Sale (UK, Ireland) – Offers on men's grooming and fragrances.
July
- 1st-31st July: Summer Sale (All regions) – Major discounts across all categories.
- Mid July: Price Match Event (UK) – Competitive pricing against major retailers.
August
- Early August: Summer Clearance (All regions) – Additional markdowns on seasonal products.
- Late August: Bank Holiday Event (UK) – Store-wide promotional offers.
September
- 1st-30th September: Autumn Beauty Event (All regions) – Deals on new season beauty and wellness products.
- Mid September: Student Event (UK, Ireland) – Special discounts with student verification.
October
- 1st-31st October: Pink Sale (All regions) – Donations from selected products.
- Mid October: Premium Beauty Event (All regions) – Savings on luxury beauty brands.
November
- Early November: Christmas Gift Event (All regions) – Early bird offers on gift sets.
- Mid November: Black Friday Preview (All regions) – Early access to Black Friday deals.
- Last Week: Black Friday & Cyber Week (All regions) – Biggest sale event with up to 70% off across store.
December
- 1st-24th December: Christmas Shopping Event (All regions) – Daily deals and gift promotions.
- 26th December: Boxing Day Sale (UK, Ireland) – Major end-of-year clearance with up to 70% off.
- 27th-31st December: End of Year Sale (All regions) – Additional markdowns on seasonal stock.
*Some of the sales and dates above are based on past trends and are subject to change.